Our Mission:

“To be the Best-in-Class kids wear retailer dominating the premium licensed character and fashion brand market segment.”

Fung Kids

Fung Kids (Holding) Limited is a privately held business entity focusing on the retailing of premium quality children apparel, footwear and accessories, targeting children aged 0-14.

To be the Best-in-Class kids wear retailer dominating the premium licensed character and fashion brand market segment, Fung Kids (Holding) Limited operates mono-brand and multi-brand chain specialty stores in Asian markets with a diversified product range.

Business model encompasses retailing, franchising and e-Commerce in Greater China and South East Asia, with over 600 retail outlets and point of sales.

Fung Retailing Limited

To develop a substantial retailing business for the Fung Group, along with Trading, Logistics and Distribution, as a fourth core business in the Asian supply chain

Focus on international luxury brands for menswear, ladies fashion and accessories, casual fashion, chil- dren and baby products, apparel and accessories as well as convenience retailing and bakery About 3,800 retailing outlets in Greater China, South East Asia and Korea

Fung Group

The Hong Kong-based Fung Group has 105 years of business heritage and is today a multinational Group operating in 40 economies with 43,000 employees worldwide.

1906 — Founded in Guangzhou as a traditional trading company

1949 — Moved headquarters to Hong Kong and built the business in export trading

1973 — Li & Fung Limited went public and the issue was 113 times oversubscribed

1995-2000 — Li & Fung Limited acquired Inchcape Buying Services, export trading firms Swire & Maclaine, Camberley and Colby over the years

Today — Continual evolution as a multinational group with core businesses of trading, logistics, distribution and retailing

Stride Rite

Stride Rite is the leading manufacturer and marketer of children’s footwear in United States since 1919.

Since its founding, the company has held a passion for the proper development of children’s feet by helping mothers select the most suitable shoes for their children. With a commitment to innovation, research and technology for children feet checking and testing, Stride Rite shoes are not only fashionable, but also healthy.

Fung Kids currently operates a total of 23 Stride Rite stores in Mainland China, Hong Kong, Singapore, Malaysia and Brunei, with an aggressive plan to further expand in the Mainland China market in the coming two years.

Visit Strideride's Website

Stride Rite

Hello Kitty

Toonsland and Sanrio have come together to produce an exclusive collaboration of super-cutesy Hello Kitty kids collections.

The collection is filled with both classy and trendy items. From eye-catching Hello Kitty symbols to more subtle and abstract representations, there are lots of interesting options to suit all tastes.

Visit Hello Kitty's Website

Hello Kitty


Founded in 1992, Toonsland is a renowned children’s wear brand in Hong Kong.

The Toonsland retail network in Mainland China and Hong Kong include over 270 multi-brand retailing outlets and point of sales plus over 300 franchisee stores

Focus on licensed character brands e.g. Disney characters, Thomas & Friends, Sesame Street, Sanrio; including children apparels, shoes and accessories.

Visit Toonsland's Website



Kidea stands for “The Best Ideas for Kids”, we aim to create wonderful surprises for kids!

Kidea is a distinguished reward program for families that brings together a portfolio of quality kids’ fashion brands.

With commitment to quality, style and health, Kidea will be the unique Rewards Program for parents to enjoy benefits across all of our brands throughout Asia, all with just one card.

Visit Kidea's Website



Mickey Mouse and his friends have grown up with us, and are part and parcel of our childhood . Inspired by Disney’s favorite characters, the kids collections by Toonsland bring you striking and fashionable collections consisting of kids apparel and accessories.

Our Disney Families:
- Micky & Minnie
- Winnie the Pooh
- Disney’s Princess
- The Cars

Visit Disney's Website



OVS is a fast fashion brand from Italy. OVS Kids is a kidswear brand of OVS. In Italy, every day, a child out of every three wears an OVS garment and the mothers who choose the quality and comfort of the OVS collections to dress their children are 2.6 million.

The competitive advantage of these stores is to offer customers with the best :

- Large product assortment and a complete size range
- High frequency of new products supply
- Value for money
- Certified quality
- Store capillarity in the market

Visit OVS's Website